«Leadership Styles and Asian Tourism Atcharee Alongkornpradap DePaul University, juzt.meen Morgan Bailey DePaul University, ...»
surpassed by transformational leadership (Bass, 2006). The followers whole-heartedly believe in the values associated with that leader to the point that they themselves are changed. This alignment of values and mission between the leader and the followers is the most astounding aspect of the transformational leadership style. Transformational leadership “helps followers grow and develop into leaders” (Bass, 2006). In the work place as well as social settings, transformational leaders can move followers to exceed expected performance, as well as lead to high levels of follower satisfaction and commitment to the group or organization” (Bass, 2006).
High levels of commitment and satisfaction drive motivation to see a goal achieved. Followers of transformational leaders embody the mission of the group until it becomes their own mission and will not be stopped until they see the end result they desire.
world it is easy to identify many transformational leaders. Gandhi and Mother Theresa were both transformational leaders. But transformational leadership does not only exist on that grand of a scale. Many of today’s top CEO’s can be considered transformational leaders. Robert Iger brought about a company cultural shift that internalized the Disney spirit in all of his cast members. Transformational is important in every setting1. Even going down to the community level, inspiring coaches and teachers can be transformational leaders. Transformational leaders function well and achieve results in every scenario.
the entire industry. Visionary leaders are those that can clearly see what is happening socially or economically in their industry, nation or globally (Types, 2014). There are many examples of industry leaders who aspire to become visionary leaders, however there are very few who are able to turn that vision into reality. Since we are specifically looking at the Asian tourism industry we will explain how visionary leaders operate in the market as well as several specific examples of visionary leaders in the Asian tourism market.
Asian market is relatively young, in comparison to more developed markets in the United States and Europe, the Asian market has more options for visionary leaders. This is especially true given the times we currently are in with the rapid expansion of technology. Technology makes it easier for visionary leaders to be successful in business, since there are increases in possibilities for new ideas. There are many examples of visionary leaders in the Asian tourism
hotel industry. There are two visionary leaders in the Asian Hotel industry that we would like to highlight. The first is Rai Bahadur Mohan Singh Oberoi and the second is Che-woo Lui (Shea, 2009). Both of these leaders saw an opportunity in the hotel industry in their respective areas, India and Hong Kong, and took advantage of that opportunity to revolutionize the hotel industry.
Oberio is an example of a leader who had the vision to transform the Indian hotel market by seeing a need for an upscale market and by collaborating with an internationally known company like Sheraton (Shea, 2009). He also revolutionized women’s role in the Indian hospitality industry and being the first to employ them (Shea, 2009). This is a major
accomplishment given the Asian male dominated society. As a result of wars and changes in the political climate in Asia, the region is open and ready for changes in the system. Lui is an excellent example of this and a visionary leader. Lui saw the changing environment time and time again and utilized this vision to become a successful business man. Like Oberio, Lui saw the advantage of joining in with other international hotel organizations to create partnerships
prime example is Steve Wynn. Wynn is now one of the largest gaming leaders in Asia. His two hotels and casinos, Wynn and Encore, in Macau are some of the largest and most profitable in Asia (Steve, 2013). He brings a visionary leadership style to the market from his experience in the US gaming industry. He will be examined more closely in a following article. All three leaders demonstrate a vision and leadership that saw into the future of the Asian hotel and tourism industry and used that vision to create very successful visions.
held before the Industrial Revolution. According to WTTC, by 2020, two out of every five travelers are expected to be from Asia and will account for nearly half of global tourism expenditure. Increasing travel and tourism in Asia will promote both the leisure and business fronts; there will be more travelers, jobs, flights, revenue and more consumer needs.
sold in organized business groups in bulk. While in the future, across the country will become increasingly different. Travelers would be in smaller groups, and for a wider or more specific range of reasons, with different requirements and aspirations from the travel experience. As a
service supplier, hotel industry has to customize their offerings to meet the needs of specific individuals, based on their profiles and past behavior.
4G networks, high speed rail and social media are playing more and more important roles for Asia travelers. By using new research and making travel arrangements to manage their travel experience at very short notice, travelers will get much greater flexibility. On the other hand, it also will create less predictability for all travel providers. These trends force hotels to make changes in the way that they interact with customers, like allowing mobile transactions, offering promotion through social media sites, and encouraging value co-creating with customers, in
leadership that implies a clear plan and direction of company or even the entire industry, probably will gradually dominate. Visionary style leadership hinges on visualizing or imagining a future that is both actual and achievable. This is helpful in planning an organization’s strategic future since visionary leaders will contribute more. The giant improvement in the economy and in technology brings more possibilities and opportunities, which will be helpful for visionary
types of leaders. There have been transactional, transformational, visionary, and paternalistic leaders throughout the Asian tourism market. In the coming years, there will be many shifts in the Asian tourism market and we believe there will be more room for visionary leaders to shape
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