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«publishing brains Brains Publishing – New York, Chicago Copyright © 2008 by Brains Publishing All rights reserved. Published in the United States ...»

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So, what about Imedeen? Imedeen is basically a skincare supplement that includes proteins, polysaccharides, vitamin C and other “free radical scavengers”. According to the company… Imedeen Time Perfection is state-of-the-art skincare based on natural ingredients that are scientifically documented to visibly reduce signs of ageing from within and to help defend against new signs of ageing from forming.

And after just 2 to 3 months of use, you are supposed to SEE results. Hope in a bottle is finally here! Yeah, right. Although, in the event that you don’t notice anything after a month of use, they include this disclaimer…

–  –  –

Which basically means if it doesn’t work for you, then there must be something wrong with YOU.

First, the notion that what you eat affects the condition of your skin may make sense but few, if any studies have shown any link between diet and skin conditions. Unless you are malnourished, there will not be any noticeable difference in your skin. It’s highly unlikely that using this supplement will have any noticeable effect.

Imedeen makes a lot of strong claims Next, let’s look at some of their specific claims for this supplement.

1. Instantly begins to neutralise the skin-degrading processes

2. Significantly improves the skin’s moisture balance

3. Visibly reduces the appearance of fine lines and wrinkles

4. Diminishes visibility of dilated capillaries and age spots

5. Leaves the skin with a brighter, more youthful and even complexion

6. Helps shield and defend the vital structural elements of the skin against future degradation But there’s very little supportive data What do these claims really mean? The first claim sounds compelling but it doesn’t really mean that much. “Instantly begins?” Why doesn’t it “Instantly neutralise”? And notice how they don’t spell out what the “skin-degrading processes” are? What could they possibly mean? They are hoping you’ll make up something that you believe is “skin-degrading” and believe that this stuff stops it.

The second claim doesn’t make much sense either. What is the “skin’s moisture balance”? The only factors that can affect this are the condition of your skin 56 - Skin Treatments - From Silly to Sublime and environmental factors like temperature and humidity.

What about the rest of the claims? Reduce fine lines and wrinkles? These claims come from their scientific data. But a study that they reference as proof clearly concludes that after 3 months there are “NO SIGNIFICANT EFFECTS detected.” It is only after 9 MORE MONTHS of an uncontrolled study that the Imedeen shows any effect. Unfortunately, with an uncontrolled study there is no way to tell what caused the positive results they saw. This is extremely weak data!

The sixth and final claim also is pretty worthless. How do you prove that you “shield and defend” against future skin damage? You can’t! What a bunch of marketing gobbly gook.

The most outrageous part of this supplement is how much it costs. According to our friends at beauty.com, a box of Imedeen contains 60 tablets (1 month of treatment) that cost $70. So, you’ll have to buy $210 worth of supplements to see any effect, if there is any effect. In fact, since their own study says it’ll take 9 months to see a benefit, that will set you back a whopping $630! Is that worth it to you?

The Beauty Brains bottom line Imedeen has some slick marketing and even a couple of “studies” to back up what they say. But with the prices they charge, the weakness of their data and the fact that you’ll still have to apply sunscreens and moisturizers, this doesn’t seem like a smart purchase at all. You’d be better off saving up your money for plastic surgery. And as far as collagen, bird’s nest soup or ginseng giving you better skin…I don’t think so.

–  –  –

The Right Brain Responds:

Aspirin masks seem to be all the rage these days, but we can’t find any evidence

that they’re worth the effort. Here’s why:

What is aspirin?

The active ingredient in aspirin is the drug called Acetylsalicylic Acid. After you swallow an aspirin tablet it travels to your small intestine where this ingredient is broken down to create to Salicylic Acid. Salicylic Acid, or Sal Acid as it’s referred to, is the form of the drug that actually reduces pain, fever, etc.

Now, Sal Acid also belongs to the class of chemicals known as Beta Hydroxy Acids, or BHAs. BHAs are similar to AHAs (Alpha Hydroxy Acids). Both BHAs and AHAs are known for their ability to help slough off dead skin cells when applied topically. Are you beginning to see the connection between aspirin and facial masks?

Why aspirin isn’t good for your skin In theory, crushing aspirin tablets and rubbing them on your face COULD be beneficial because you’re delivering a skin smoothing BHA, right? Well, not exactly.

You’re really delivering Acetylsalicylic Acid to the skin - NOT Salicylic Acid, which is the active BHA. And just rubbing the Acetyl verision on your skin won’t make it convert to the Sal Acid version. Ok, maybe SOME of the acid 58 - Skin Treatments - From Silly to Sublime is present in the Sal version, but it certainly isn’t an optimized dose.

The Beauty Brains bottom line Putting crushed aspirin on your face might have SOME benefit, but if you really want a skin smoothing BHA treatment, just buy one of the many Sal Acid products on the market. In this case the home-made remedy doesn’t appear as effective as the chemist-made one.

A Safe Way to Make Your Skin Look Brighter and Younger

Margaret and Betty are inquisitive about Definity:

Margaret says Definity works great for her but she wants to know if all the roducts in the line are basically the same; Betty is worried that Definity’s not safe because she heard it contains hydroquinone.

The Right Brain provides this definitive response:

P&G must be doing a good job of marketing their Olay line because we get

a lot of questions about Definity. So, we present a double dose of Definity:

In Part 1 we explain how the products work; in Part 2, we’ll talk about how the products in the line are different from one another.

What Does Definity Do?

According to P&G, Definity “fights what ages you most: discoloration, dullness, brown spots, and fights wrinkles.” The fighting wrinkles stuff is pretty standard in beauty creams. If you’re hydrating the skin (especially if you’re using a film forming agent that helps hide fine lines) you can support anti-wrinkle claims. The interesting aspect of Definity is that it claims to make the skin more luminous because it gets rid of darkness and dullness.

How Does Definity Make Skin Luminous?

Skin lightening claims like these normally involve hydroquinone, a skin bleaching agent that’s come under fire for safety reasons. Fortunately, Skin Treatments - From Silly to Sublime - 59 Definity doesn’t contain hydroquinone. Instead, it uses N-acetyl glucosamine, chemical that inhibits glycosylation of pro-tyrosinase. (Relax, that just means it prevents the kind of chemical reactions that make liver spots and freckles.) N-acetyl glucosamine (or NAG as it’s known) is not as effective as hydroquinone, but it’s safer to use.

Sound too good to be true? Check out the multiple clinical test results that show glucosamine effectively prevents dark age spots. And if dark spots are reduced, skin will look lighter and more luminous.

Of course, the question is, how MUCH improvement will you really see.

The only way to tell for sure is to try the product. But at least Olay has done their homework and formulated a product line that’s based on science, not snake oil.

The Beauty Brains bottom line Definity does contain an ingredient proven to lighten skin. Of course, that doesn’t guarantee that you’ll notice a difference yourself. It’s a bit expensive at $22 for 1.7 ounces, but at least their claims are based on real science.

Is Definity Decidely Different? - Part 2 In Part 1 we explained how Olay’s Definity is based on real science that, at least theoretically, can reduce dark age spots and make skin look more luminous.

In Part 2 we examine the different products in the Definity line. There are six altogether: Definity Foaming Moisturizer, Foaming moisturizer with UV absorber, Correcting Protective Lotion (or is that Protecting Corrective Lotion?); Intense Hydrating cream; Illuminating Cream Cleanser; and Pore Redefining Scrub.

60 - Skin Treatments - From Silly to Sublime Why six products? Is it because P&G is satanically trying to remind you of 666, the mark of the beast? Oh wait, that’s a myth; we already proved that P&G isn’t run by Satanists. So there must be another reason that they’d offer six different products. Actually we can think of three reasons and they all boil

down to trying to catch the attention of you, the Shopper:

1. Providing solutions to multiple skin care problems Four of the products are moisturizers; two of those contain a UV absorber.

The other two products are cleaners. By offering different benefits across their product line, they appeal to women seeking solutions to different skin care problems.

2. Offering similar benefits in different formats Maybe you like to put on a heavier moisturizer at night, so you use the Intensive Cream. I like to use a lighter product in the morning so I buy the Foaming Moisturizer. By offering similar products in different formats, they appeal to a broader audience.

3. Creating a stronger shelf presence Let’s face it, cosmetic companies are in business to sell products. To sell products they have to make them available to consumers, which means getting their products onto store shelves. And the more products on shelf, the easier it is for consumers to find them. This is a strategy known as “brand blocking.” Companies put as many of their products together on shelf as possible to create a more impactful impression. So one of the reasons there are six different Definity products is that it makes good business sense.

Ok, to be fair to Olay, they don’t say that you have to use all six products.

They recommend using a cleanser, a moisturizer and a sunscreen moisturizer.

But wait. That means you’re using two moisturizers. One of which Protects and Corrects and the other Perfects and Deflects. Or is that Detects and Reflects? Connects and Rejects? Arrrrrh!This is confusing!

Skin Treatments - From Silly to Sublime - 61 The Beauty Brains bottom line Let’s keep it simple: if you’re curious, pick a Definity moisturizer and cleanser that you like and give them a try. If you don’t notice a difference after a few weeks, don’t buy them again. Whew!

Cure Warts With Duct Tape

Here’s a great tip for the Do-It-Yourself crowd:

Duct tape can cure warts!

Yes, it’s true, according to Anthony J. Mancini M.D., an associate professor at Northwestern University’s School of Medicine Children`s Memorial Hospital in Chicago. Dr. Mancini says he uses duct tape as an inexpensive and relatively painless way to treat warts. He has his patients apply the duct tape over the wart, leave it on for about a week, remove the tape, and then file the wart with an emory board. It’s that easy.

How does it work?

But how can such a simple household item treat a sustained viral infection?

No one knows, at least not for sure. But theoretically the tape could be debriding, or stripping the dead skin from the wart and carrying the wart virus along with it.

That’s kind of how other wart therapies work. (Like the Compound W or Kryoderm freezing technique). Another possible mechanism is that occluding skin with duct tape somehow triggers the patient’s immune system to fight the virus.

There’s no solid data to support this theory but doctors do use immunotherapy

–  –  –

The hairy truth These products don’t reduce the rate at which hair grows and they don’t even do much to reduce the hair that’s already grown out! We agree with the

assessment of the folks over at Hairfacts, whom we quote:

–  –  –

This lotion contains a lot of heavy emollients (softeners) and a mild amount of an alkaline solution used to dissolve hair.

That pretty much sums it up. Products like the Jergen’s lotion actually claim to help make hair softer, finer, and less noticeable. That does NOT mean they slow down how fast the hair grows back, which is what they imply.

(By the way, we doubt that there is sufficient alkali in the lotion to make a difference because products like this are designed to be left on skin and true depilatories must be rinsed off because prolonged skin contact will cause irritation.)

–  –  –

The Beauty Brains bottom line Sorry, looks like you’ll have to keep shaving.

What’s The Right Way To Apply Sunscreen?

Kim’s Query:

My question is about sunscreen: On the bottle, it says to apply 15-30 minutes before sun exposure so the product can absorb. Say I apply sunscreen to my hands, wait half an hour, then wash them. Will the skin on my hands still be protected from the sun? Or do I need to apply again, and wait another 30 minutes?

The Right Brain’s Solar-Powered Reply:

Kim, your question reminds us of the recent comment from Marcy who’s husband believes that the big sunscreen companies tell us we have to apply more sunscreen just to boost sales. You haven’t been hanging with Marcy’s husband have you? We didn’t think so, but we just had to ask.

First of all, if you’re washing off the sunscreen you’ve already put on, it doesn’t matter if you wait the 30 minutes or not. You’ve got to leave it on or it won’t work. But if you’re just concerned about protecting your hands, we wouldn’t worry too much. You can apply sunscreen to your hands and then just carefully wash the palms so they don’t feel greasy. That way the backs of your hands will be protected and there’s little chance that your palms will get enough sun to cause a problem. But if you’re still worried about it, you could always wear gloves at the beach like the Left Brain does!

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